Email Marketing for Photographers

Is the thought of "email marketing" (cue dramatic music) still lurking in the shadows of your to-do list? You know you should be doing it, you've heard it's important, but the mere thought of organizing an email list and creating a strategy stresses you out?

Email Marketing Isn’t As Complicated As You Think

Photographer Email Marketing Platforms

The starting point is picking a platform like Flodesk or MailChimp and loading all of your email addresses. Once they're in, it's all about tagging and segmenting to keep things organized. But before you start to feel overwhelmed, remember this: you're not alone in this journey. We can help you set it up!

Photographer Email Nurturing

Once your platform is set up, you can dive into the actual emails! Welcome sequences are a great start and are your friendly handshake to new subscribers. And retargeting? It's when you use info on your subscribers to tailor emails specifically to them, so they're more likely to take the action you want, such as booking a session. For example, if you tag a subscriber with "mini session 2023," you'll be able to retarget them for your 2024 mini sessions. Your strategy will be different for someone who has never booked a mini session. Make sense?

Photographer Email List Growth

Now, your list is set up, but you need to GROW it! That's where a lead magnet comes in! This freebie will pull in new email subscribers, so you can earn their trust and nurture them towards booking with you by sending regular email newsletters!

MarketNoodle for Photographers!

We understand that this may all seem a bit overwhelming, which is why email services are our most popular! There's nothing like the feeling of having emails written for you, loaded into your email platform, and scheduled to send with automations, all while you focus on other priorities!

Reach out below and let’s chat!